Bring new leads and turn into booked trial classes, with AI.
Leadh installs the full growth stack inside your academy: CRM, AI scheduling agent, paid ads, local SEO and a sales playbook your front desk will actually use.
- No long term commitment to start
- Built only for BJJ schools
Trusted by leading academies

Igor Gracie




Numbers our partner academies are hitting.
Benchmarks pulled from the schools we operate. Real performance, not vanity metrics.
One team. The full stack to fill your mat.
We build, install and operate every piece below so your front desk can focus on selling trials and onboarding new students.
Local SEO
Rank on Google Maps and local search where prospects look first.
Trial Booking Automation
SMS, email and WhatsApp flows that recover leads on autopilot.
CRM Implementation
Pipeline tuned to a jiu jitsu sales cycle, from new lead to scheduled trial to active membership.
Front Desk Sales Training
Live sessions plus a written playbook your team can run.
Meta Ads Campaigns
Built and optimized to drive cost effective trial bookings.
Google Ads Campaigns
Search intent capture for people already looking for BJJ.
High Conversion Landing Pages
Pages designed to turn ad clicks into booked trial classes.
Ad Creative Design
Our team designs high converting ad creatives built for your academy.
Every lead's journey tracked and automated in one system.
- Calls, SMS, email, Instagram DM and WhatsApp inside one CRM
- Pipeline stages tailored to BJJ trial cycles
- Automatic assignment to the right team member
- Real time activity log so nothing slips
Self serve scheduling that runs while you teach.
- Calendar synced to your academy schedule
- Reminder sequences over SMS and email
- No show recovery flows that re engage in 24h
- Reschedule links so leads stay warm
An AI agent that books trials inside the conversation.
Plugged into your SMS and email, the agent qualifies the lead, picks the right unit and class, and drops a ready to book link. It speaks the lead's language and never sleeps.
- Replies in seconds, 24/7
- Picks unit, age group and time slot
- Drops a self booking link straight in the chat
- Hands off to a human the moment it matters
Be the first academy people find on Google Maps.
- Profile audit and full optimization
- Review generation flows for new students
- Local citations and map pack ranking
- Photos and posts kept up to date
Meta and Google ads built for booked trials.
- Account audit or full setup from scratch
- High converting ad creatives, refreshed monthly
- Conversion tracking down to the trial booking
- Weekly optimization based on cost per booked trial


Sérgio Fernandes
Founder, Leadh
Sérgio's clients in the United States include Renzo Gracie, Rickson Gracie Academy, TRA Jiu Jitsu, Igor Gracie, Gracie Lab, A Force Jiu Jitsu, Renzo Gracie Online Academy and many others.
With more than 8 years in marketing and sales, he led projects for top Brazilian brands such as Americanas, Mormaii, Melissa and Insper. He brought that experience into the American jiu jitsu market after spotting the opportunity firsthand: visiting academies and listening to the founders running them.
Most academies don't need ads. They need a complete student acquisition system with AI, SEO, Advertising and Sales. We can do all of these.
Leadh vs traditional ad agencies.
Most agencies sell impressions and clicks. We sell booked trial classes.
Leadh
recommended- Built only for jiu jitsu academies
- Full tech setup (CRM, automations, landing page, AI agent)
- Front desk sales training and playbook
- North star is booked trials, not impressions or clicks
- Dedicated WhatsApp group with 24 to 48h SLA
- Continuous operation option (3, 6 or 12 months)
- Just runs ads and ships reports
Traditional agency
- Built only for jiu jitsu academies
- Full tech setup (CRM, automations, landing page, AI agent)
- Front desk sales training and playbook
- North star is booked trials, not impressions or clicks
- Dedicated WhatsApp group with 24 to 48h SLA
- Continuous operation option (3, 6 or 12 months)
- Just runs ads and ships reports
Ready to fill your mat?
Let us turn your next 90 days into your best quarter ever.
Book a strategy call. We will audit your current funnel and show you exactly where the trials are leaking.