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Growth ops for jiu jitsu academies

Bring new leads and turn into booked trial classes, with AI.

Leadh installs the full growth stack inside your academy: CRM, AI scheduling agent, paid ads, local SEO and a sales playbook your front desk will actually use.

See how it works
  • No long term commitment to start
  • Built only for BJJ schools
Live pipeline
Today
M
Maria S.
Meta Ads
New lead
Hot
A
Alex K.
AI agent
Trial booked
Wed 7pm
D
Diego R.
SMS
Trial confirmed
Today
P
Priya P.
Front desk
Member
Active
+47
Trials
82%
Show ups
+19
Members

Trusted by leading academies

Rickson Gracie Academy
Igor Gracie Jiu JitsuIgor Gracie
Gracie Lab
Renzo Gracie UWS
Renzo Gracie Wall Street
Renzo Gracie Online Academy
TRA Jiu Jitsu
What good looks like

Numbers our partner academies are hitting.

Benchmarks pulled from the schools we operate. Real performance, not vanity metrics.

0x
More new leads
Average lift across active accounts
0%
Trial to active member
When the playbook is followed
0.0x
Booked trials per month
Average lift in the first 90 days
0min
First reply SLA
With our AI Agent
Everything included

One team. The full stack to fill your mat.

We build, install and operate every piece below so your front desk can focus on selling trials and onboarding new students.

Local SEO

Rank on Google Maps and local search where prospects look first.

Trial Booking Automation

SMS, email and WhatsApp flows that recover leads on autopilot.

CRM Implementation

Pipeline tuned to a jiu jitsu sales cycle, from new lead to scheduled trial to active membership.

Front Desk Sales Training

Live sessions plus a written playbook your team can run.

Meta Ads Campaigns

Built and optimized to drive cost effective trial bookings.

Google Ads Campaigns

Search intent capture for people already looking for BJJ.

High Conversion Landing Pages

Pages designed to turn ad clicks into booked trial classes.

Ad Creative Design

Our team designs high converting ad creatives built for your academy.

Unified Lead Management

Every lead's journey tracked and automated in one system.

  • Calls, SMS, email, Instagram DM and WhatsApp inside one CRM
  • Pipeline stages tailored to BJJ trial cycles
  • Automatic assignment to the right team member
  • Real time activity log so nothing slips
Pipeline / New York
Live
New Lead4
S
Sofia R.
Meta Ads
2m
D
Diego P.
Google Ads
11m
M
Marcus Johnson
AI Agent
Contacted3
A
Alex K.
WhatsApp
1h
Trial Booked5
P
Priya N.
AI Agent
today
L
Lucas T.
Front Desk
today
Member2
H
Hannah B.
Member
2d
Trial Booking Automation

Self serve scheduling that runs while you teach.

  • Calendar synced to your academy schedule
  • Reminder sequences over SMS and email
  • No show recovery flows that re engage in 24h
  • Reschedule links so leads stay warm
Trial Booking Workflow
running
Auto
Lead Generated
Meta Ads
Qualify Class
Adult or Kids
Qualify Neighborhood
Brooklyn, NY
Send Email
Trial intro
Send SMS
Booking link
Trial Booked
Wed 7pm
AI Agent: Trial Scheduler

An AI agent that books trials inside the conversation.

Plugged into your SMS and email, the agent qualifies the lead, picks the right unit and class, and drops a ready to book link. It speaks the lead's language and never sleeps.

  • Replies in seconds, 24/7
  • Picks unit, age group and time slot
  • Drops a self booking link straight in the chat
  • Hands off to a human the moment it matters
AI
Trial Scheduler
online
SMS
Hey, interested in trying a class.
Awesome. Which location works best for you?
New York.
Perfect. Is the class for an adult or a kid?
Adult.
Here is your booking link: book.academy/trial
Trial booked, Wed 7pm
Google Business Profile + Local SEO

Be the first academy people find on Google Maps.

  • Profile audit and full optimization
  • Review generation flows for new students
  • Local citations and map pack ranking
  • Photos and posts kept up to date
jiu jitsu near me
Top 1
Your Academy
Your Academy
4.9 (286)
Top 1
Paid Ads Lead Generation

Meta and Google ads built for booked trials.

  • Account audit or full setup from scratch
  • High converting ad creatives, refreshed monthly
  • Conversion tracking down to the trial booking
  • Weekly optimization based on cost per booked trial
Campaigns
GoogleSponsored
bjjacademy.com/trial
Jiu Jitsu Classes in New York. Book Your Free Trial Today
Try your first class on us. Adult and kids programs, expert instructors, world class academy. Book in under 30 seconds.
JJ
your.academy
Sponsored
Jiu jitsu academy ad creative
Book a free trial class
bjjacademy.com
Book Now
193 likes
your.academy New students get their first class on us. Book in under 30s
Sérgio Fernandes
About the founder

Sérgio Fernandes

Founder, Leadh

Sérgio's clients in the United States include Renzo Gracie, Rickson Gracie Academy, TRA Jiu Jitsu, Igor Gracie, Gracie Lab, A Force Jiu Jitsu, Renzo Gracie Online Academy and many others.

With more than 8 years in marketing and sales, he led projects for top Brazilian brands such as Americanas, Mormaii, Melissa and Insper. He brought that experience into the American jiu jitsu market after spotting the opportunity firsthand: visiting academies and listening to the founders running them.

Most academies don't need ads. They need a complete student acquisition system with AI, SEO, Advertising and Sales. We can do all of these.
Why Leadh

Leadh vs traditional ad agencies.

Most agencies sell impressions and clicks. We sell booked trial classes.

Leadh

recommended
  • Built only for jiu jitsu academies
  • Full tech setup (CRM, automations, landing page, AI agent)
  • Front desk sales training and playbook
  • North star is booked trials, not impressions or clicks
  • Dedicated WhatsApp group with 24 to 48h SLA
  • Continuous operation option (3, 6 or 12 months)
  • Just runs ads and ships reports

Traditional agency

  • Built only for jiu jitsu academies
  • Full tech setup (CRM, automations, landing page, AI agent)
  • Front desk sales training and playbook
  • North star is booked trials, not impressions or clicks
  • Dedicated WhatsApp group with 24 to 48h SLA
  • Continuous operation option (3, 6 or 12 months)
  • Just runs ads and ships reports

Ready to fill your mat?

Let us turn your next 90 days into your best quarter ever.

Book a strategy call. We will audit your current funnel and show you exactly where the trials are leaking.